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Rowing Blazers is Bringing Updated, Affordable American Classics to a Target Near You


The fall collaboration between Rowing Blazers and Target, dropping on September 23 online and in select Target stores, has over 100 colorful pieces, ranging from apparel to accessories to home to even pet products. It promises to deliver the Rowing Blazers craftsmanship and aesthetic at affordable prices, with a majority of items under $30.

Founded by former U.S. National Team rower Jack Carlson in 2017, Rowing Blazers is best known for its vibrant, preppy aesthetic. While it has a variety of splashy past collaborations under its belt – Barbour, the NBA, Gucci Vault – this partnership marks its most accessible collection yet, reaching new clientele like never before.


“Working with Target on this partnership is a dream come true,” Carlson said, in a statement. “This collaboration allows us to be more accessible than ever, with first-time products for Rowing Blazers, like children’s clothing and home decor.” It also expands the brand’s size range: The apparel in the Target collaboration will run from XXS to 5X.

Whether you’re shopping for back to school or a return to the office, Rowing Blazers x Target sets you up for the upcoming season with that too-cool-for-school Blazers aesthetic.

Photo Credit: Brenda Rocha – Blossom /

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